IDENTITY

I struggled with Identity a great deal.  This is going to be my Business and if I'm going to invest in it, I want to invest in the right 'look' now.  I didn't want to come back later and have to change it, instantly wiping out the previous brand recognition that I'd built up.

I'd been playing around with geometric shapes and pastel colouring - Photoshop is a new tool to me, I've only just started to understand how to use it and now I know, a whole world of possibility seems to have opened up.  The problem was it had sort of become too BIG a world of possibility, it needed narrowing down.

Before I had any confidence and before I really knew how to use Photoshop I had some pretty embarrassing initial ideas:

I had to start somewhere though and all that just told me what I definitely DIDN'T want.  I wanted a more personal approach - a sense that the Illustrator behind the name has a visual eye in all elements, not just the drawing side of things.  I started playing around with images and fonts relating to my Final Major Project:

This all really came together when I added one of my images with it:

And another option:

I really loved this - I think mostly because it was such a giant leap from what I'd been playing with before and it was, at last, looking like something original.  The problem was that when I asked people what they thought, and I asked a LOT of people, the general response was very mixed.  A lot of people found the triangles in the centre of the 'o's' distracting or puzzling.  I thought I could either just press on with it anyway or I could re-think.  

I was pretty despondent after what I saw as a bit of a failure with the last attempt and it took me a long time to get round to looking at it again - but, as they say: necessity is the mother of invention - I suddenly had to get it all together very quickly and one day I just sat down and started playing around with fonts again and came up with this:

I tried it with the Bunny and lo and behold, after a bit of fiddling, it worked...

This finally gave me the freedom to start really designing my Website and my product range, I learnt an enormous design lesson, simplicity is always best and the joy of the simplicity meant that it worked in a multitude of ways.  What a relief!